Consumer Culture Theory in Asia by Yuko Minowa

Consumer Culture Theory in Asia by Yuko Minowa

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in todays precarious Asia. They do this through culturally oriented, critical consumer research.

"Remarkably wide-ranging and undeniably riveting, Consumer Culture Theory in Asia offers a deep dive into the socio-cultural, ideological, and experiential consumption underlying precarity and power in the world’s fastest-growing regionIn excavating the impact of neo-colonial development on vulnerable populations, the authors plead for socially sustainable consumer culture." Annamma Joy, Professor of Marketing, The University of British Columbia, Canada.

"Consumer Culture Theory in Asia presents chapters from active researchers who address Asian consumption from a rich variety of historical and theoretical perspectives. Their work will engage the Consumer Culture Theory community as well as students and scholars from the humanities and social sciences." Terrence H. Witkowski, Professor Emeritus of Marketing, California State University, Long Beach, US.

"This volume contains cutting-edge scholarship that traverses myriad historical and contemporary consumption contexts in Asia. Curating work by an interdisciplinary group of scholars, it will prove to be an invaluable resource for those interested in this vital, vibrant area of the globe typified by changes and challenges in the marketplace." Cele Otnes, Anthony J. Petullo Professor of Business Administration, Gies College of Business, University of Illinois at Urbana-Champaign, USA

"People around the world are grappling with how issues of diversity and inclusion impact consumption. Studies in this book contemplate these issues in the marketplace with a focus on vulnerable consumers in Asia—a generally underrepresented region in marketing scholarship." Tonya Williams Bradford, University of California, Irvine, USA.

Yuko Minowa is Professor of Marketing in the School of Business at the Brooklyn Campus of Long Island University in New York, Unites States.

Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University, Canada.

SKU	Unavailable
ISBN 13	9780367629496
ISBN 10	0367629496
Title	Consumer Culture Theory in Asia
Author	Yuko Minowa
Series	Routledge Frontiers In The Development Of International Business Management And Marketing
Condition	Unavailable
Binding Type	Hardback
Publisher	Routledge
Year published	2022-01-07
Number of pages	274
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable