Consumer Psychology in a Social Media World by Claudiu V Dimofte

Consumer Psychology in a Social Media World by Claudiu V Dimofte

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

Claudiu V. Dimofte is Associate Professor of Marketing at San Diego State University.

Curtis P. Haugtvedt is Associate Professor of Marketing at Ohio State University.

Richard F. Yalch is Professor of Marketing at the University of Washington.

SKU	Unavailable
ISBN 13	9780765646941
ISBN 10	0765646943
Title	Consumer Psychology in a Social Media World
Author	Claudiu V Dimofte
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2015-10-06
Number of pages	278
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.