Consumer Social Values by Eda Gurel-Atay
Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.Eda Gurel-Atay (PhD, University of Oregon) is an independent scholar conducting academic research on consumer values, materialism, sustainability, consumer well-being, and celebrity endorsements.
Lynn R. Kahle is Professor at Pace University in New York and Professor Emeritus of Business at the University of Oregon. He serves on American Psychological Association Council of Representatives.
| SKU | Unavailable |
| ISBN 13 | 9781138240438 |
| ISBN 10 | 1138240435 |
| Title | Consumer Social Values |
| Author | Eda Gurel-Atay |
| Series | Marketing And Consumer Psychology Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2019-05-09 |
| Number of pages | 278 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |