The Consumerist Manifesto by Martin P Davidson
Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.`The Consumerist Manifesto is a timely and very useful summary of most of the key intellectual issues underlying the functions and methods of advertising' - Financial Times
MARTIN DAVIDSON has two degrees from Oxford University and worked at J Walter Thompson before becoming a filmmaker and author, specializing in historical and cultural subjects. He was executive producer on Simon Schama's award-winning series A History of Britain (History Channel), and his many director credits include: Albert Speer: The Nazi Who Said Sorry (A&E); Leni Riefenstahl's Triumph of the Lie (BBC); and The Nazi's and Degenerate Art (BBC). Four years ago he became head of history at the independent production company RDF Media, and oversaw films on a wide range of subjects, including Nazi attitudes to homosexuality; the role played by defeat in the Great War in the rise of Nazism; and a year in the life of Windsor Castle (PBS). He is the author of five previous non-fiction books.
| SKU | Unavailable |
| ISBN 13 | 9780415046206 |
| ISBN 10 | 0415046203 |
| Title | The Consumerist Manifesto |
| Author | Martin P Davidson |
| Series | Comedia |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1992-07-30 |
| Number of pages | 228 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |