Consumers by Eric Arnould
This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.| SKU | Unavailable |
| ISBN 13 | 9780071122948 |
| ISBN 10 | 007112294X |
| Title | Consumers |
| Author | Eric Arnould |
| Series | Mcgraw-Hill Series In Marketing |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-07-01 |
| Number of pages | 761 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |