Consumption-Based Forecasting and Planning by Charles W Chase

Consumption-Based Forecasting and Planning by Charles W Chase

Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert  Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.    Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

CHARLES W. CHASE is an Executive Industry Consultant at SAS. He is responsible for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He is the former president of the International Association of Business Forecasting and currently writes a quarterly column in the Journal of Business Forecasting.

SKU	Unavailable
ISBN 13	9781119809869
ISBN 10	111980986X
Title	Consumption-Based Forecasting and Planning
Author	Charles W Chase
Series	Wiley And Sas Business Series
Condition	Unavailable
Publisher	John Wiley & Sons Inc
Year published	2021-09-16
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable