Consumption Values by Jagdish Sheth
This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.| SKU | Unavailable |
| ISBN 13 | 9780538805636 |
| ISBN 10 | 0538805633 |
| Title | Consumption Values |
| Author | Jagdish Sheth |
| Condition | Unavailable |
| Publisher | Cengage Learning, Inc |
| Year published | 1999-12-31 |
| Number of pages | 220 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |