Contemporary Issues in Social Media Marketing by Subir Bandyopadhyay

Contemporary Issues in Social Media Marketing by Subir Bandyopadhyay

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the worlds leading specialists. This text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing.

"I am delighted to review the second edition of this book, Contemporary Research in Social Media MarketingSocial media marketing is evolving rapidly, with influencers driving content and shaping consumer journeys. The book's first edition greatly contributed to social media literature. This second edition covers various exciting topics, such as TikTok changing norms and B2B companies leveraging social media for customer engagement, and it contains many case studies, making it ideal as a textbook."

– Ranjan Kini, Professor of Management Information Systems, Indiana University Northwest

"Contemporary Issues in Social Media Marketing discusses digital marketing across different online approaches and tools. The book uncovers important digital marketing strategies and presents new avenues for research in modern marketing. The book contains many cases, making it ideal for students and business executives.

– Yllka Azemi, Associate Professor of Marketing, Indiana University Northwest

Subir Bandyopadhyay is a Marketing Professor at Indiana University Northwest, USA. He is a Senior Fulbright Fellow.

Bikramjit Rishi is Professor in Marketing at the School of Management and Entrepreneurship (SME), Shiv Nadar Institution of Eminence (SNIoE), Delhi National Capital Region (NCR), India.

SKU	Unavailable
ISBN 13	9781032535692
ISBN 10	1032535695
Title	Contemporary Issues in Social Media Marketing
Author	Subir Bandyopadhyay
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2025-02-03
Number of pages	360
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.