Contemporary Marketing by Louis E Boone
Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.| SKU | Unavailable |
| ISBN 13 | 9780324185102 |
| ISBN 10 | 0324185103 |
| Title | Contemporary Marketing |
| Author | Louis E Boone |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 2003-01-03 |
| Number of pages | 624 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |