Contemporary Product Development by Keith Edmund Ferguson

Contemporary Product Development by Keith Edmund Ferguson

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.

The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development--speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched.

The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success.

Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.

SKU	Unavailable
ISBN 13	9781516576043
ISBN 10	1516576047
Title	Contemporary Product Development
Author	Keith Edmund Ferguson
Condition	Unavailable
Binding Type	Hardback
Publisher	Cognella Academic Publishing
Year published	2019-11-15
Number of pages	442
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable