Contemporary Strategic Marketing
Summary
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Contemporary Strategic Marketing by Ross Brennan
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/contemporary-strategic-marketing-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.
PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.
PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.
LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.
| SKU | Unavailable |
| ISBN 13 | 9780230507203 |
| ISBN 10 | 0230507204 |
| Title | Contemporary Strategic Marketing |
| Author | Ross Brennan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2007-10-12 |
| Number of pages | 488 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |