Contemporary Strategy Analysis by Robert M Grant

Contemporary Strategy Analysis by Robert M Grant

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the 7 th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a combined text and cases version - ISBN: 9780470747094

SKU	Unavailable
ISBN 13	9780470747100
ISBN 10	0470747102
Title	Contemporary Strategy Analysis
Author	Robert M Grant
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2009-11-27
Number of pages	516
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable