Content Audits and Inventories by Paula Ladenburg Land

Content Audits and Inventories by Paula Ladenburg Land

Successful content strategy projects start with a thorough assessment of the current state of all content assets - their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.

Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.

This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

SKU	Unavailable
ISBN 13	9781937434380
ISBN 10	1937434389
Title	Content Audits and Inventories
Author	Paula Ladenburg Land
Condition	Unavailable
Binding Type	Paperback
Publisher	XML Press
Year published	2014-09-12
Number of pages	154
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.