The Content Code by Mark W Schaefer
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now . beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build shareability into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} - one of the top marketing blogs of the world. His podcast, The Marketing Companion, is also among the top 1 percent of most popular business podcasts. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in social media training and clients include both start-ups and global brands such as Dell, Johnson & Johnson, Adidas, and the U.S. Air Force. Mark has advanced degrees in marketing and organizational development and is a faculty member of the graduate studies program at Rutgers University. A career highlight was studying under Peter Drucker while studying for his MBA. He is the author of five other best-selling books, The Tao of Twitter, Return On Influence, Born to Blog, The Content Code, and KNOWN. He is among the world's most recognized social media authorities and has been a keynote speaker at many conferences around the world including Social Media Week London, National Economic Development Association, the Institute for International and European Affairs, and Word of Mouth Marketing Summit Tokyo.
| SKU | Unavailable |
| ISBN 13 | 9780692372333 |
| ISBN 10 | 0692372334 |
| Title | The Content Code |
| Author | Mark W Schaefer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Mark W.\\Schaefer |
| Year published | 2015-03-05 |
| Number of pages | 260 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |