The Content Formula by Liz Bedor
The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing? This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer's toolbox. Available in Paperback, on Kindle, as an audiobook, and soon, as an online calculator to save you even more timeMichael Brenner is Professor of Jewish History and Culture at the University of Munich and Seymour and Lillian Abensohn Chair in Israel Studies at American University in Washington, DC. He is a member of the Bavarian Academy of Sciences and International President of the Leo Baeck Institute. Brenner's publications include A Short History of the Jews, Prophets of the Past: Interpreters of Jewish History, Zionism: A Short History, and he is a contributing author to the four-volume German-Jewish History in Modern Times.
| SKU | Unavailable |
| ISBN 13 | 9780997050806 |
| ISBN 10 | 0997050802 |
| Title | The Content Formula |
| Author | Liz Bedor |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Marketing Insider Group |
| Year published | 2015-11-25 |
| Number of pages | 104 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |