Content Strategy by Rahel Anne Bailie
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.| SKU | Unavailable |
| ISBN 13 | 9781937434168 |
| ISBN 10 | 1937434168 |
| Title | Content Strategy |
| Author | Rahel Anne Bailie |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | XML Press |
| Year published | 2012-12-28 |
| Number of pages | 306 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |