Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web by Kristina Halvorson

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 

• See content strategy (and its business value) explained in plain language

•  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  

• Learn how to audit and analyze your content

• Make smarter, achievable decisions about which content to create and how

• Find out how to maintain consistent, accurate, compelling content over time

• Get solid, practical advice on staffing for content-related roles and responsibilities

 

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web.

Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.

In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

SKU	Unavailable
ISBN 13	9780321620064
ISBN 10	0321620062
Title	Content Strategy for the Web
Author	Kristina Halvorson
Series	Voices That Matter Ser
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	2009-08-27
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.