Controversies in Contemporary Advertising by Kim B Sheehan

Controversies in Contemporary Advertising by Kim B Sheehan

Suitable for college level classrooms, this text takes a critical look at the economic, political, social, and ethical aspects of advertising. Sheehan (U. of Oregon's School of Journalism and Communication) includes 17 chapters addressing such issues as stereotyping, controversial products, consumer

"This is an important book for those contemplating entering the advertising field as professionalsThe book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." -- Chris Cakebread

Kim Bartel Sheehan is a Professor and Director of the Master's Program in Strategic Communication and the Undergraduate Honors Program at the School of Communication and Journalism at the University of Oregon. She held leadership positions at agencies in Boston, Chicago, and St. Louis and has consulted with numerous companies. Her research involves advertising, culture, and new technology, with a focus on sustainability communications. She has published extensively about online privacy, advertising ethics, and direct-to-consumer prescription drug advertising. She has served as an Associate Editor and a Special Issue Editor for the Journal of Advertising and President of the American Academy of Advertising. Sheehan won the School of Journalism and Communication's Marshall Award for Innovative Teaching in 2001 and 2010. She is currently a Fellow for the Society of New Communications Research and has been a two-time Page Legacy Scholar and two-time Dave and Nancy Petrone Faculty Fellow.

SKU	Unavailable
ISBN 13	9780761926351
ISBN 10	0761926356
Title	Controversies in Contemporary Advertising
Author	Kim B Sheehan
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2003-09-16
Number of pages	344
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.