The Convenience Revolution by Shep Hyken

The Convenience Revolution by Shep Hyken

Convenience is King

When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.

There's a reason they call it a convenience store - because it's convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase.

What about the minibar in your hotel room? That's convenient too...but the convenience comes at a cost. Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel's mini-fridge can be bought down the hall from the vending machine for just $1.25? Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day.

Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient!

Whether you're trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience.

This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers.

The value proposition is both simple and profound: when you reduce friction and make it easier for customers to do business with you, they'll reward you with their money, their loyalty, and their referrals. That's the advantage of being a part of The Convenience Revolution.

Author Shep Hyken has spent twenty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows you how to design a strategy that leads both customers and employees through five distinct cultural phases--from uncertainty to amazement. By presenting dozens of case studies that show how great companies made this same journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer--and shows you how to do it too.
Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
Shep Hyken is a speaker and author who helps companies build loyal relationships with customers and employees. He is the author of Moments of Magic and The Loyal Customer, as well as the creator of The Customer Focus program, which helps clients develop a customer service culture and loyalty mindset. His wide variety of clients range from smaller companies to such corporate giants as American Airlines, General Motors, IBM, Kraft, Marriott, Toyota, Verizon, and many more.

SKU	Unavailable
ISBN 13	9781640950528
ISBN 10	1640950524
Title	The Convenience Revolution
Author	Shep Hyken
Condition	Unavailable
Binding Type	Hardback
Publisher	Sound Wisdom
Year published	2018-10-02
Number of pages	214
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.