Coolhunting
Coolhunting
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Coolhunting by Peter Gloor
What do the iPhone, Instagram, and TikTok all have in common? They're fresh, they're sexy, and most importantly -- they're cool.
But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to:
- Tap into the Tao of Cool and identify the trends that are truly cutting-edge
- Cultivate the skills and techniques of highly effective coolhunters
- Pinpoint developing trends on the Internet by using smartbadges
An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.
Peter A. Gloor is a Research Fellow at both the Center for Coordination Science at MIT's Sloan School of Management and the Center for Digital Strategies at Dartmouth University's Tuck School of Business, exploring Collabortive Innovation Networks. Until the end of 2002, Gloor was a Partner with
Deliotte Consulting, leading its e-business practice for Europe; before that, he was a Partner with PricewaterhouseCoopers and Section Leader of Software Engineering at Union Bank of Switzerland.
| SKU | Unavailable |
| ISBN 13 | 9781400232536 |
| ISBN 10 | 1400232538 |
| Title | Coolhunting |
| Author | Peter Gloor |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | HarperCollins Focus |
| Year published | 2023-03-07 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |