Coolhunting. Chasing Down the Next Big Thing
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Coolhunting. Chasing Down the Next Big Thing by Scott Cooper
Coolhunting involves making observations and predictions as part of the search for cutting-edge trends. This title includes sidebars that expand concepts and present anecdotes, as well as illustrations (charts, graphs, tables, and pictures) to help guide the reader through the explanations of concepts.
Scott W. Cooper is President of the Hiebing Group and has worked on accounts such as Coors, Famous Footwear, American Automobile Association (AAA), and Fort Howard Paper. Prior to his current position, Scott had experience in both the client and agency side of the business. He currently teaches marketing communications in the School of Business at the University of Wisconsin.
| SKU | Unavailable |
| ISBN 13 | 9780814473863 |
| ISBN 10 | 0814473865 |
| Title | Coolhunting. Chasing Down the Next Big Thing |
| Author | Scott Cooper |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Amacom |
| Year published | 2007-06-16 |
| Number of pages | 250 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |