The Copywriter's Handbook by Robert Bly

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The Copywriter's Handbook by Robert Bly

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The Copywriter's Handbook by Robert Bly

Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.

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SKU Unavailable
ISBN 13 9780805078046
ISBN 10 0805078045
Title The Copywriter's Handbook
Author Robert Bly
Condition Unavailable
Binding Type Paperback
Publisher Henry Holt & Company Inc
Year published 2006-04-06
Number of pages 416
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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