The Copywriter's Handbook
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The Copywriter's Handbook by Robert W Bly
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
Robert Bly is the author of more than thirty books of poetry, including Stealing Sugar from the Castle: Selected Poems (W. W. Norton, 2013); Talking into the Ear of a Donkey: Poems (2011); Reaching Out to the World: New and Selected Prose Poems (White Pine Press, 2009); My Sentence Was a Thousand Years of Joy (2006); The Night Abraham Called to the Stars (2001); Snowbanks North of the House (1999); Loving a Woman in Two Worlds (1987); This Body is Made of Camphor and Gopherwood (1977); and The Light Around the Body (1967), which won the National Book Award. As the editor of the magazine The Sixties (begun as The Fifties), Bly introduced many unknown European and South American poets to an American audience. He is also the editor of numerous collections including (Beacon Press, 2007); Mirabai: Ecstatic Poems (2004); The Soul Is Here for Its Own Joy: Sacred Poems from Many Cultures (1995); Leaping Poetry (1975); The Rag and Bone Shop of the Heart: Poems for Men (1992); News of the Universe (1980); and A Poetry Reading Against the Vietnam War (1967). Among his many books of translations are Lorca and Jiminez: Selected Poems (Beacon Press, 1997); Machado's Times Alone: Selected Poems (1983); The Kabir Book (1977); Friends, You Drank Some Darkness: Three Swedish Poets--Martinson, Ekeloef, and Transtromer (1975); and Neruda and Vallejo: Selected Poems (1971). Bly is also the author of a number of nonfiction books, including The Sibling Society (Addison-Wesley, 1996); The Spirit Boy and the Insatiable Soul (1994); Iron John: A Book about Men (1990); and Talking All Morning: Collected Conversations and Interviews (1980). His honors include Guggenheim, Rockefeller, and National Endowment for the Arts fellowships as well as The Robert Frost Medal from the Poetry Society of America. He lives on a farm in the western part of Minnesota with his wife and three children.
| SKU | Unavailable |
| ISBN 13 | 9780805011944 |
| ISBN 10 | 0805011943 |
| Title | The Copywriter's Handbook |
| Author | Robert W Bly |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Henry Holt & Company Inc |
| Year published | 1990-03-15 |
| Number of pages | 351 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |