Copywriting by Jonathan Gabay
A guide which explains how advertising material is written. It is aimed at students taking courses in marketing, business or media studies, people considering a career in advertising, freelance writers needing the basics of copywriting to promote their products and those involved in community work.
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.
| SKU | Unavailable |
| ISBN 13 | 9780340654774 |
| ISBN 10 | 0340654775 |
| Title | Copywriting |
| Author | Jonathan Gabay |
| Series | Teach Yourself |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Murray Press |
| Year published | 1996-05-06 |
| Number of pages | 329 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |