Copywriting, Second edition by Mark Shaw

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Copywriting, Second edition by Mark Shaw

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Copywriting, Second edition by Mark Shaw

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

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SKU Unavailable
ISBN 13 9781780670003
ISBN 10 1780670001
Title Copywriting, Second edition
Author Mark Shaw
Condition Unavailable
Binding Type Paperback
Publisher Laurence King Publishing
Year published 2012-10-18
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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