Core Concepts of Marketing by John J Burnett
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.| SKU | Unavailable |
| ISBN 13 | 9780471469483 |
| ISBN 10 | 0471469483 |
| Title | Core Concepts of Marketing |
| Author | John J Burnett |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2003-06-12 |
| Number of pages | 300 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |