CORE The Playbook by Neil Gaught

CORE The Playbook by Neil Gaught

Is your business fit for the future?

What's the core purpose of your business?

How do you organize around it?

How are you making a difference?

The businesses that will thrive in the future are the ones that meet the fast-changing expectations of today's customers, employees and investors. From identifying your core purpose through defining a winning strategy, from aligning all your business functions to measuring your success, CORE The Playbook is the most comprehensive resource available for those who understand that businesses have to be both commercially and socially sustainable if they are to survive.

An essential reference to the entire Single Organizing Idea (SOI(R)) process, CORE The Playbook is the guide to creating a sustainable future for your business and for all those that rely upon it.

Neil Gaught is a consultant and award winning author. He is the conceiver of Single Organizing Idea (SOI(R)). His passion is working with others to help businesses accelerate progress toward a sustainable future.

'The CORE Playbook provides a simple, direct, paint-by-numbers guide to identifying, creating, implementing and measuring the impact of a core purpose for almost any organization'

Rob Markey, Co-Founder Net Promoter System, Co-Author of The Ultimate Question 2.0

'Finally, a practical guide that not only shows you how to put purpose at the core of your business, but also provides the measurement tools to prove you're delivering sustainable prosperity for all.'

Chip Conley, New York Times bestselling author, strategist and entrepreneur

'An essential guide to building a 21st-century business where everyone feels great about contributing to a more meaningful and sustainable future.'

Patrick Grant, celebrity fashion designer and founder of Community Clothing

'The SOI(R) uses a structured methodology that helps teams hold the core purpose central to all their actions, relationships and communications. B Corps, and any organization that is serious about being led by their purpose to do more than just seek profit, could be helped by this book.'

Katie Hill, Executive Chair, B Lab Europe

'If you're a business leader anywhere in the world and are looking to align your business activity with the challenges of the moment, whether it be climate change or inequality, I recommend you read this book and discover the many valuable tools that could help you transform your business culture and practice.'

Kumi Naidoo, Formerly Secretary General, Amnesty International and Executive Director Greenpeace

NEIL GAUGHT is what Malcolm Gladwell would call an outlier.

Neil was born in Hertfordshire in the UK in 1963. Following a short spell in the British Army and an even shorter one in the French Foreign Legion he completed his education at the London College of Printing where he gained a BA(Hons) in Graphic Design. A year after graduating he founded his first business, a London-based design consultancy. Having successfully run the business for ten years he sold it to a marketing company before joining WPP's largest global brand consultancy, Enterprise IG. There he took a leading role on a variety of high profile branding projects for Merrill Lynch, DeBeers, Andersen, Scottish Power, BG Group and Standard Chartered Bank, among others.

In 2003 Neil and his young family moved to New Zealand for the adventure. Following three years with the country's leading agency DesignWorks, Neil re-established his independent consultancy status. Since then he has advised a wide variety of organizations, ranging from international NGOs and energy, manufacturing and infrastructure corporates to tech start-ups, global faith based organizations and government institutions across Asia Pacific, Europe, Africa and the USA.