Corporate Communication by Joep P Cornelissen
The Third Edition of this market-leading text has been fully updated and expanded with contemporary case material and a much more detailed coverage of the main topics and trends in corporate communication.
Joep Cornelissen has done a masterful job in integrating many ideas and approaches to corporate communication: academic theories, professional cases, management and communication theories, stakeholder theories, and US. and European perspectives. As a result, students, scholars, and practitioners all will gain a broad understanding of the discipline by reading this book -- James E. Grunig
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
| SKU | Unavailable |
| ISBN 13 | 9780857022431 |
| ISBN 10 | 0857022431 |
| Title | Corporate Communication |
| Author | Joep P Cornelissen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2011-03-18 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |