Corporate Communication by Joep P Cornelissen
The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.
"The most impressive aspect of the Fifth Edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadthWhat you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read." -- Professor W. Timothy Coombs
"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication." -- Leena Louhiala-Salminen
Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books′ different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future -- Bradley J. Wilson * CrossMark *
"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication." -- Leena Louhiala-Salminen
Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books′ different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future -- Bradley J. Wilson * CrossMark *
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
| SKU | Unavailable |
| ISBN 13 | 9781473953703 |
| ISBN 10 | 1473953707 |
| Title | Corporate Communication |
| Author | Joep P Cornelissen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2017-02-06 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |