Corporate Communications by Mette Morsing
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
′A read that can add value to your messages′
-- DMurali
-- DMurali
Sauquet Rovira, Alfons: - Alfons Sauquet has served as Director of the Combined Undergraduate and Master in Business Administration at ESADE. He has been a lecturer at HEC Paris, Erasmus Universiteit Rotterdam and Wharton School of Business, in addition to being Visiting Professor at the Stockholm School of Economics and the Copenhagen Business School. He is a lecturer at the Summer School organized by the European Doctoral Association for Management in Business Administration (EDAMBA). He has been CEMS Chairman of the Interfaculty Group in Organizational Behaviour. He has directed research projects funded by the European Commission on Learning in Small and Medium-sized Enterprises in four European countries. The ESADE partners in this project are Università Luigi Bocconi (Milan), Wirtschaftsuniversität Wien (Vienna) and the Norwegian School of Economics (Bergen). He is the principal researcher on the Learning and Knowledge in Organizations Research Group (GRACO). Ministry of Education and Science Adviser on Educational Quality programmes and for the Wirtschaftsuniversität Wien. He has been a consultant to various national and international organizations on learning, organizational culture and change. At present, he is a member of the Academic Council of the Association for Human Resources Management in International Organizations (AHRMIO). He has been invited by UNESCO and is a consultant for the United Nations Development Programme.
| SKU | Unavailable |
| ISBN 13 | 9781412931038 |
| ISBN 10 | 1412931037 |
| Title | Corporate Communications |
| Author | Mette Morsing |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2008-03-18 |
| Number of pages | 264 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |