Corporate Diplomacy by Witold J Henisz
This book argues that the strategic management of relationships with external stakeholders what the author calls 'Corporate Diplomacy' creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.A masterful template for how to run a successful corporate affairs department in pursuit of a 'social licence to operate'- Adrian Henriques |
| A useful guide on how to manage the collective opinion of external stakeholders in a business… In short, Witold J. Henisz has given a fascinating and fresh insight into smart stakeholder engagement by managing the analytical and behavioural elements of diplomacy. - CSR International Book Review Digest - Sasmita Maurya
| SKU | Unavailable |
| ISBN 13 | 9781783532988 |
| ISBN 10 | 178353298X |
| Title | Corporate Diplomacy |
| Author | Witold J Henisz |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2016-11-14 |
| Number of pages | 230 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |