Corporate Reputation and Brand the Bottom Line
Summary
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Corporate Reputation and Brand the Bottom Line by Roger Haywood
This book gives the reader clear guidance on how to plan and implement effective public relations programmes. Hugely readable and bristling with real-life case studies and candid comment from top exectives around the world.
"in an era where mismanagement can be disastrous for a brand, an enhanced, forward-looking public relations strategy can be part of a long-term solution that benefits the business in all ways" media week "a treasure trove of tips to defend and develop your company's reputation, build trust in your brands, and improve your bottom line." the marketer "an informative guide to successful corporate image and branding." www.kirkusreviews.com "haywood's value proposition for the reader is a comprehensive review of the whole business of managing reputations, from basic principles to tactical implementation." argent "practical advice on how to avoid disasters, set comprehensive objectivities, measure the effectiveness of reputation management, win favourable media coverage and control the cost of a programme." european foundation for management development "this book convinces one that reputation matters immensely. it also suggests practical ways to set reputation policies and to implement them to the benefit of the organisation, all stakeholders and the world in which we live...a really good read." business executive "an honest analysis of the current state of the pr profession." manager
Roger Haywood has advised many top companies on marketing and communications strategies (Including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook). He is Chairman of the Public Relations Standards Council and former Chairman of the CIM and President of the IPR. He pioneered the concept of Issues Analysis.
| SKU | Unavailable |
| ISBN 13 | 9780749444082 |
| ISBN 10 | 0749444088 |
| Title | Corporate Reputation and Brand the Bottom Line |
| Author | Roger Haywood |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2005-07-03 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |