Corporate Social Responsibility is Not Public Relations
Summary
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Corporate Social Responsibility is Not Public Relations by Sangeeta Waldron
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
Sangeeta Waldron is the founder of Serendipity PR & Media agency. She is an award-winning public relations and media professional and is the author of The PR Knowledge Book. She is often invited to events both nationally and globally, where she speaks about the media, CSR and diversity in business.
| SKU | Unavailable |
| ISBN 13 | 9781911671428 |
| ISBN 10 | 1911671421 |
| Title | Corporate Social Responsibility is Not Public Relations |
| Author | Sangeeta Waldron |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | LID Publishing |
| Year published | 2021-02-18 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |