Corporate Storytelling for Branding by Brighton Nyagadza

Corporate Storytelling for Branding by Brighton Nyagadza

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate storytelling for branding, with a particular focus on Africa and the opportunities in that region to use storytelling to build a brand. Adopting a multi-stakeholder approach, the book covers the theories related to corporate storytelling for branding, how to evaluate the approaches and envisioning the future.   This book also addresses the challenges faced by African economies in achieving sustainable development goals and how corporate storytelling can help overcome these challenges. By adopting a multi-stakeholder perspective encompassing the role of national governments, companies and consumers, this work provides an integrated perspective that will be valuable to the understanding of this important topic.

Brighton Nyagadza is a Lecturer in Digital Marketing and Deputy Unit of Assessment Lead (Business & Management Studies) at York St. John University, London, UK. He is a CABS (UK) Certified Business and Management Educator (CMBE) who holds a Ph.D in Marketing. In addition, Brighton is a Fellow of the Academy of Marketing Science, USA.

SKU	Unavailable
ISBN 13	9783032034953
ISBN 10	3032034957
Title	Corporate Storytelling for Branding
Author	Brighton Nyagadza
Condition	Unavailable
Binding Type	Hardback
Publisher	Springer Nature Switzerland AG
Year published	2026-04-26
Number of pages	133
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.