Corporate Strategy by Richard Lynch
In the fast moving area of strategy, this text provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including: resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. Suitable for both undergraduate and MBA students on basic strategy courses.| SKU | Unavailable |
| ISBN 13 | 9780273658542 |
| ISBN 10 | 0273658549 |
| Title | Corporate Strategy |
| Author | Richard Lynch |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2002-11-22 |
| Number of pages | 872 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |