The Craft of Copywriting
The Craft of Copywriting
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The Craft of Copywriting by Alastair Crompton
Written by a professional copywriter and trainer who rose to become the creative director of one of India s leading advertising agency, this unique book provides provides an insider s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and secrets that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of guest pieces by some of India s advertising greats , such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes.| SKU | Unavailable |
| ISBN 13 | 9780091680312 |
| ISBN 10 | 009168031X |
| Title | The Craft of Copywriting |
| Author | Alastair Crompton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 1987-05-21 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |