Crafting a Successful Small Business
Summary
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Crafting a Successful Small Business by Joanne Dewberry
The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to successJoanne Dewberry launched her first company, Charlie Moo's, in 2008, right before the birth of her second child, Megan. Charlie was dissatisfied with the party bags she received at gatherings, so she decided she could do better, and thus Charlie Moo's was founded. Joanne, who was not a natural craftsman and had never sewn before, quickly realized how relaxing sewing could be. She's picked up a slew of new company skills along the road, which she's eager to share with other small business entrepreneurs, particularly mothers. Joanne, who has three children under the age of five, knows the challenges that mothers face in the workplace.
In the last three years, her passion and dedication have earned her the distinction of Dorset Business Mother of the Year 2010, as well as various other business honors. Joanne is a small business enthusiast who runs a site, www.joannedewberry.co.uk, where she offers training, guidance, and networking to small businesses in the fields of social media, marketing, and juggling children and a business.
| SKU | Unavailable |
| ISBN 13 | 9781908003423 |
| ISBN 10 | 1908003421 |
| Title | Crafting a Successful Small Business |
| Author | Joanne Dewberry |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Brightword Publishing |
| Year published | 2012-07-31 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |