Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking

Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:

* Graphic Design
* Branding
* Brand Management
* Advertising
* Marketing
* Communications

Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:

* Defining the audience
* Analysing competitors
* Creating mood boards
* Naming brands
* Logo design
* Client presentations
* Rebranding
* Launching a new brand identity

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.

The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

Catharine Slade-Brooking has worked for clients such as Glaxo Smith Kline, Lloyds Bank, and the Sunday Times in the branding, packaging, and illustration fields. She has shown art nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum in Oslo, and has written extensively on graphic design topics, including 'The Encyclopedia of Illustration Techniques.' She has been teaching branding and visual identity at universities for over 15 years and now teaches on the BSc Graphic Communication course at Farnham UCA.

SKU	Unavailable
ISBN 13	9781780675626
ISBN 10	1780675623
Title	Creating a Brand Identity: A Guide for Designers
Author	Catharine Slade-Brooking
Condition	Unavailable
Binding Type	Paperback
Publisher	Laurence King Publishing
Year published	2016-01-18
Number of pages	160
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.