Creating Customer Evangelists by Ben Mcconnell

Creating Customer Evangelists by Ben Mcconnell

When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. Lessons of customer evangelism related through real life company stories make this book an absorbing read. -- Harvard Business School I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future -- Dan Pink, author of Drive and A Whole New Mind An inspiring and thorough book packed with real life examples, action items and insight. -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term customer evangelism. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world's smartest business thinkers.

SKU	Unavailable
ISBN 13	9780793155613
ISBN 10	0793155614
Title	Creating Customer Evangelists
Author	Ben Mcconnell
Condition	Unavailable
Binding Type	Hardback
Publisher	Kaplan AEC Education
Year published	2002-11-12
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.