Creating Customer Value by Earl Naumann
This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage.| SKU | Unavailable |
| ISBN 13 | 9780538838474 |
| ISBN 10 | 0538838477 |
| Title | Creating Customer Value |
| Author | Earl Naumann |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 2000-11-01 |
| Number of pages | 312 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |