Creating Ever-Cool by Gene Del Vecchio
By achieving what the author terms ever-cool status, brands are able to gain young customers for life.
del Vecchio, Gene: - Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.
| SKU | Unavailable |
| ISBN 13 | 9781565542563 |
| ISBN 10 | 1565542568 |
| Title | Creating Ever-Cool |
| Author | Gene Del Vecchio |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pelican Publishing Co |
| Year published | 1997-09-30 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |