Creating Signature Stories by David Aaker

Creating Signature Stories by David Aaker

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Summary

Creating Signature Stories applies the power of storytelling—a key to any digital program—to strategic messaging.

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Creating Signature Stories by David Aaker

Creating Signature Stories applies the power of storytellinga key to any digital programto strategic messaging.
David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
SKU Unavailable
ISBN 13 9781683506119
ISBN 10 1683506111
Title Creating Signature Stories
Author David Aaker
Condition Unavailable
Binding Type Paperback
Publisher Morgan James Publishing llc
Year published 2018-03-22
Number of pages 190
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.