Creative Advertising by Mario Pricken
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
'A bargain buy … Mario Pricken has assembled a great collection of truly distinctive and original advertising … inspiring' - Media Week
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.
| SKU | Unavailable |
| ISBN 13 | 9780500287330 |
| ISBN 10 | 0500287333 |
| Title | Creative Advertising |
| Author | Mario Pricken |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2008-05-26 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |