Creative Advertising:Ideas and Techniques from the World's Best C by Mario Pricken

Creative Advertising:Ideas and Techniques from the World's Best C by Mario Pricken

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

When it comes to the topics of creativity, strategy development, and innovation, MARIO PRICKEN is one of the most sought-after experts on the international stage. Because Pricken has creativity - as it is defined for a true creative - not learned, but invented, both for his customers and in his internationally successful businesses. Kribbeln am Kopf, his best-selling book in seven languages, has become an international standardwork since 2001, with more than 130.000 copies sold. Other success titles followed, thanks to visual creativity and Clou. Mario Pricken, in collaboration with Europe's largest research organization, the Fraunhofer-Gesellschaft Germany, developed new innovation processes for scientists and engineers in recent years, and he also taught as a professor at the University of Applied Arts in Vienna.

He collaborates with international companies, prestigious agencies, and design firms in his role as Innovation Director. www.mariopricken.com MARIO PRICKEN inspires as an Innovation Director and Marketing Consultant for global corporations, prestigious agencies, design firms, and television stations. Kribbeln im Kopf, his best-selling book from 2001, has become an international standard.

SKU	Unavailable
ISBN 13	9780500284766
ISBN 10	0500284768
Title	Creative Advertising:Ideas and Techniques from the World's Best C
Author	Mario Pricken
Condition	Unavailable
Binding Type	Paperback
Publisher	Thames & Hudson Ltd
Year published	2004-03-25
Number of pages	264
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.