Creative Leaps by M Newman
Saatchi & Saatchi is one of the best-known names in the advertising business. Filled with lessons for advertisers and unique methodologies, this book explores the transformational power of ideas. It offers insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with all the television commercials featured in the book.| SKU | Unavailable |
| ISBN 13 | 9780470820834 |
| ISBN 10 | 0470820837 |
| Title | Creative Leaps |
| Author | M Newman |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons (Asia) Pte Ltd |
| Year published | 2003-04-17 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |