Creative Management by Malcolm Goodman

Creative Management by Malcolm Goodman

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Summary

This textbook is structured to take the student from the familiar traditional and historical management responses, through to less familiar territory of creative management responses, required during times of change and to maintain competitive advantage. Practical applications are stressed.

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Creative Management by Malcolm Goodman

This textbook is structured to take the student from the familiar traditional and historical management responses, through to less familiar territory of creative management responses, required during times of change and to maintain competitive advantage. Practical applications are stressed.

Malcolm Goodman is Senior Teaching Fellow at Durham University, UK

Sandra M. Dingli is Director of The Edward de Bono Institute for the Design & Development of Thinking at the University of Malta, Malta

SKU Unavailable
ISBN 13 9780133120592
ISBN 10 0133120597
Title Creative Management
Author Malcolm Goodman
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1995-09-20
Number of pages 424
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable