The Creative Mindset by Jeff Degraff

The Creative Mindset by Jeff Degraff

"In this era of AI and increasing automation, creativity is what sets us apart. Jeff and Staney DeGraff show us how to master the creative mindset." -Tan Le, Founder, EMOTIV

Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills-all employees can be creative. Often, all they lack is a fitting mindset and the right skills.

The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Stanley DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE- Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.

It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the chef Gusteau proclaims in the Pixar classic Ratatouille, "Anyone can cook."

"Emphasize s that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them." -Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin

Jeff DeGraff is both an advisor to Fortune 500 companies and a professor at the Ross School of Business at the University of Michigan. His simultaneously creative and pragmatic approach to making innovation happen has led clients and colleagues to dub him the Dean of Innovation. He has written several books, including Creativity at Work, Leading Innovation, Innovation You, and, most recently, Making Stone Soup. His thoughts on innovation are covered by Inc., Fortune, and Psychology Today to name a few. He has a regular segment on public radio called The Next Idea.

Staney DeGraff is the CEO of Innovatrium Institute for Innovation, a laboratory and consulting firm with multiple locations. Her research is focused on quantifying the commercial and social value of innovation. She has an MBA and an MS in computer science and engineering from the University of Michigan.

SKU	Unavailable
ISBN 13	9781523090150
ISBN 10	1523090154
Title	The Creative Mindset
Author	Jeff Degraff
Condition	Unavailable
Binding Type	Paperback
Publisher	Berrett-Koehler Publishers
Year published	2020-09-29
Number of pages	168
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.