Creative Problem Solving for Managers

Creative Problem Solving for Managers by Tony Proctor

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.

SKU	Unavailable
ISBN 13	9780415345422
ISBN 10	0415345421
Title	Creative Problem Solving for Managers
Author	Tony Proctor
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2005-04-07
Number of pages	312
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.