The Creative Professional's Guide to Money
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The Creative Professional's Guide to Money by Ilise Benun
The Creative Professional's Guide to Money teaches creatives everything they need to know about the financial side of running a creative business. Creatives - which include anyone promoting their own creative services (designers, copywriters, photographers, illustrators, interior designers, web designers, and more) - are great at their work, but when it comes to running the financial side of their business, most would rather not talk about it. This book focuses on proven techniques and resources used by a wide range of successful creatives to manage their business finances. Expert advisers are interviewed on topics such as accounting, taxes, contracts and financial planning. Using examples, case studies, and real-life stories from actual creatives, this book addresses:- How to build the financial structure of a creative business from the ground up
- How to set up and achieve long-term financial goals and plan for a prosperous retirement
- Common financial mistakes small business owners make and how to avoid them
- How to handle taxes and insurance
- How to perform day-to-day accounting tasks
- How to create a budget and adhere to it
- What to charge for work and how to determine a profit margin
- How to talk about money with clients and prospects
A marketing consultant to creatives since 1988, Ilise Benun partnered with designer Peleg Top in 2004 to create Marketing Mentor, a company dedicated to teaching self-employed creatives how to market their work. Benun's marketing articles have been featured in national publications such as The New York Times, The Globe and Mail, The Journal News, The Denver Post, Inc. Magazine, Self, Essence, and Working Woman.
| SKU | Unavailable |
| ISBN 13 | 9781440302435 |
| ISBN 10 | 144030243X |
| Title | The Creative Professional's Guide to Money |
| Author | Ilise Benun |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | F&W Publications Inc |
| Year published | 2011-03-01 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |