Creative Strategy by Chris Bilton
Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in todays knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.
`I defy any interested business leader to read this book and not find themselves drawing some inspiration and insights..' (Arts Professional, July 2010). `...one of the best texts I have come across... the guidance that Creative Strategy presents could prove valuable.' ( Anatelloglobal.com, November 2010). `... positive, encouraging, inspiring: in the face of failing financial markets, the way forward is better.' (Organization Studies, January, 2011).
Chris Bilton is Lecturer in the Centre for Cultural Policy Studies and Director of the MA in Creative and Media Enterprises at the University of Warwick.
Stephen Cummings is Professor of Strategic Management at Victoria Management School, Victoria University of Wellington, New Zealand. He is widely published in strategic management; his books include Images of Strategy with David Wilson (2003) and The Strategy Pathfinder with Duncan Angwin and Chris Smith (2006).
| SKU | Unavailable |
| ISBN 13 | 9781405180191 |
| ISBN 10 | 1405180196 |
| Title | Creative Strategy |
| Author | Chris Bilton |
| Series | Images Of Business Strategy |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2010-02-19 |
| Number of pages | 286 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |